24th September 2009

'Fight of the Century' set to be hottest ticket

Mark Hinton - www.stuff.co.nz

 

The "Fight of the Century" is ready to live up to its billing and set records as New Zealand's hottest and most expensive sporting ticket.

 

But the marks set by next month's David Tua v Shane Cameron "grudge" heavyweight boxing contest at Hamilton's Mystery Creek may not last long, with promoters admitting they're likely to be dwarfed by revenues that will be generated for the Rugby World Cup in 2011.

 

In the meantime, Tua-Cameron on October 3 looks set to take the title as not only the most hyped sporting contest of the Kiwi sporting year, but the most expensive ticket to a New Zealand event.

 

The highest priced "VIP Ringside" corporate tables at the fight have all been snapped up at $16,545 for a group of 10 and event promoter David Higgins said the evening was on track to set some pretty lofty records in terms of revenue generated.

 

Already 6000 of the capacity 8000 seats have been sold and Higgins was confident he would have around 150 corporate tables and a general admission crowd of around 6500 for the big fight.

 

That number is flexible with an inability to fit in as many corporate tables as there is appetite for.

 

In terms of the level of pricing for corporate tables, Higgins was confident the premium spots at Tue-Cameron, which are selling for prices between $10,545 and $16,545, are the most expensive for a New Zealand sporting event.

 

"The only event I can think of that I was involved in was the President Clinton visit in 2006, and a corporate table for that was around $14-15,000. But that's a very different type of event," said the Duco Events promoter from Brisbane, where he is drumming up interest in the night.

 

"To be ringside at a once-in-a-generation boxing fight is definitely one of those sought-after events. Each country has its own example. Mundine-Green was the pinnacle in Australia, and imagine being at Tyson-Holyfield in the mid-'90s, image being at the Rumble in the Jungle between Ali and Frazier . . .

 

"Those were big, big events. You could argue this is New Zealand's equivalent. It's a very historic event, there's fever-pitch interest in it. It's a very hot ticket for sure.

 

"The Rugby World Cup is coming up, and I'm sure that too will be a very hot ticket. I'd say they will surpass even this for some options."

 

With stand tickets for the RWC final tipped to run up to $1400, and corporate packages likely to be well over $2000 on a per-head basis, the 65,000-strong crowd at Eden Park are likely to generate a revenue record that will stand for a long, long time.

 

Higgins was not keen to talk about figures in terms of likely revenue generated, but simple maths tells you they should clear $3 million from the sale of general admission tickets ($99-$399) and corporate tables alone.

 

Not bad for an indoor event and certainly it compares favourably with around $1.5-$2 million that is generated from an All Blacks rugby test.

 

Then there's the revenue from the pay-per-view audience which Higgins is tipping will shatter the New Zealand record.

 

"I think we are where we want to be financially," he said. "The Pay-Per-View will be interesting to see how it pans out. I expect it to be the New Zealand record without doubt. The initial feedback from the broadcaster is very encouraging. At $39.95, it is a very good price."

 

Higgins shrugged off any likely criticism from fans disappointed they will either have to shell out for the fight, or find a friend that has.

 

"Of course people would love to see it free-to-air but they've got to understand for the best calibre fights, which this very much is, one of the major revenue streams for funding the purse is pay per-view.

 

"Frankly the big matchups won't happen any other way."

 

Not that Higgins is figuring on the price putting too many people off once the weekend of the October 3 fight rolls around.

 

"Come fight day, and the weigh-in before, there will be such a fever pitch people won't be worrying about the $39.95 - they'll be worrying about how the hell are we going to see it."

 

He is also confident that the fight is accessible to all types of fans.

 

"Yes, ringside is $15,000 a head, but you will still have a very, very good view - and we've got eight big screens in there - further back at $99. That represents very good value for fans.

Higgins is adamant that the grudge match between the two Kiwi heavyweights will live up to its hype.

 

"Cameron's style of fighting is to come forward and trade, and David Tua's style of fighting is to come forward. The antagonism between them is real.

 

"You combine that with the public interest and the fact that so much is at stake - Tua's legacy is involved, similarly Cameron, and for the winner there's potentially a top-five ranking and a shot at the title in the next year or two.

 

"Mix all those ingredients and this suggests it will be a very exciting fight. There's no other sport quite like it. When the main event happens and the guys walk into the arena, you can feel the atmosphere.

 

"When Tua and Cameron enter that ring for round one, the atmosphere in that venue will be . . . electric. It will be like no other event.

 

"This fight's built up for four  or five years, it's in the back of people's minds that they're witnessing something that's built up that long, and that it's a one-off event, and that sort of feeds off each other to create this amazing atmosphere."

 

Higgins confirmed that Independent Liquor had been signed as the events naming rights sponsor, and that they would be promoting it under their Woodstock brand.

 

In terms of the fight's place in history, he suggested you had to go back a long way - at least half a century - when this sort of interest has been generated by an all-Kiwi matchup.

 

And it's fair to say that no punch-up has ever seen this much cash flowing into the coffers.

 

CLOSE >>




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